Guest Blogging A Top Strategy To Leverage Your Brand

by Shanda on January 21, 2012

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Guest Blogging

A Top Strategy For Women To Leverage Their Brand, Give Back, And Co-Create A New World Together!

Guest Blogging Shanda Sumpter 300x171 Guest Blogging A Top Strategy To Leverage Your Brand

 

Let’s face it – if you are going to get yourself out there, you are going to have to be willing to be uncomfortable along the way.   I say that because often I hear the fears come up when women entrepreneurs are at the stage in their business when it’s time to start Guest Blogging!

Let me start by sharing with you that it’s FUN!  It’s a great way to increase your exposure and meet a new audience of readers.  Plus, other bloggers appreciate finding targeted guest bloggers.  It gives them a break in writing and brings a variety to their content. And you get a lot in return for giving away your knowledge.

Benefits to you of Guest Blogging! 

  • Brand exposure
  • Increase your blog traffic
  • Building a bloggers network
  • High quality one way back links

Those are just a few advantages!  To give you an idea, if you write for a good blog, you can experience thousands of people hitting your blog in a matter of a few days. Like I said,  I had a client last year get picked up by In Style Magazine from of a guest post that she did on another blogger's site. Today she's over her fears around money, fame and fortune.  I predict she'll be pushing 7 figures in her company relatively soon.


Here’s my suggestion when writing a guest post.

Keep your joint venture blogger in mind.  In other words, don’t focus on you and what you're going to get because that will sabotage the quality of your writing.  To further clarify, don't sell all over your guest post. In fact, keep your intentions on pleasing the person who owns the blog you are writing for.  Serve their clientele what they need!

Read through some of their other posts to get a good feel for what their audience is consuming.  As you do that, make a note of headlines that resemble what you are going  write about because you’ll use them later.

Detect which blog posts are getting an overwhelming response of comments.  That’s a good indicator that subject is hot with their reader.

Here’s what to do next.

Take your research and write a blog that either takes a popular blog deeper or gives a new perspective.  Reference other blogs within the blog so that the reader stays on your joint ventures blogger's site.  They’ll love that!

Be sure and ask for feedback at the end of your guest post and don’t forget to add a  "P.S." at the bottom of your blog.  It’s the second most read section of an article, with the headline being number one. 
My suggestion is to use the P.S. as a way to drive home a strong message to the reader. 


Where to find sites that accept guest bloggers.

You can use the website "My Blog Guest" to find blogs looking for guest posts. While we are new on this site, it looks promising.  It’s worth your time to explore and master!

 

My favorite way to find guest posting opportunities  is to use my trusty
FREE tool Google.

 

submit a guest post n Guest Blogging A Top Strategy To Leverage Your Brand

 

Type into the search bar in google “submit a guest post” and you will see a lot of sites come up with opportunities for submitting articles.  Make sure you use the “ " around the guest post phrase to get an accurate list.

However if you want to get specific in your NICHE, here’s a better way.

Type into the search bar of google “Guest Posts” + [your niche]

Examples To Type Into Google:
“Submit a guest post” + business
“guest blogging” + horses
“submit a guest post” + healer
 

I hope this helped you to get started.  We cover a lot of this type of training in video through our Inner Circle.  However, you should be able to get started and get posting with the information above.

Let me know what you thought about this article.   Was it helpful? Please leave me a comment below!

Much Love,
Shanda Sumpter
Queen Visionary | HeartCore Women Int.

 

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Comments

{ 11 comments… read them below or add one }

Moira January 14, 2013 at 12:37 pm

Thank you Shanda for all the wonderful information and sharing your wisdom!

Reply

Shanda Shanda January 14, 2013 at 1:15 pm

Thank you!!!!

Reply

Shekenya Harris April 12, 2012 at 9:02 am

Thank you for this post! I have been thinking about guest blogging and other bloggers has asked me to become a guest blogger on their site but I’ve been a little nervous about it. You have just encouraged me to go for it! I love the tips as well.

Thanks again.

Reply

Shanda Shanda April 12, 2012 at 9:54 am

Glad to be of Service Shekenya

Reply

Lesa April 12, 2012 at 9:00 am

Great article. I would add one suggestion: always write original material for a guest post. Don’t reuse articles that are already published elsewhere (even on your own site) or republish your guest post later elsewhere. Google doesn’t like duplicate content so make sure both you and your blogger partner receive the most search engine traffic by publishing each article you write only once.

It does take a bit more time and effort to write original pieces *every* time, but that effort is worth it.

Reply

Shanda Shanda April 12, 2012 at 9:55 am

This is true Lesa – and it takes time to do anything worth doing in your business doesn’t it? Thanks for adding this important point!

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Dee February 17, 2012 at 4:46 pm

Thank you, Shanda, for this great information! I am saving this in my Instapaper so that I can reference it often.

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Shanda Shanda February 17, 2012 at 5:07 pm

Glad to be of service — Shanda

Reply

Astra Spider January 23, 2012 at 9:16 am

Fabulous article, great idea, very inspiring – and I am starting to submit right now! Thank you as always – Astra

Reply

Ann @CreativeBoomer January 22, 2012 at 10:27 am

I like the idea of linking to other posts on their site. I never would have thought of that.

Reply

Shanda Shanda February 11, 2012 at 8:04 pm

You will look like a pro when you do that and the owner of the site will appreciate you for thinking of them first.

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